Delivering Repeated Health Messages through Digital Media to Increase Physical Activity in Dialysis Patients

O CICANT está a desenvolver um projeto na área da comunicação para a saúde em parceria com a  Universidade do Texas-Austin – Center for Health Communication, Moody College of Communication, intitulado Delivering Repeated Health Messages through Digital Media to Increase Physical Activity in Dialysis Patients.

Este projeto visa analisar o impacto de diferenças linguísticas de produção de conteúdos e uso combinado ou individual de diferentes média na comunicação, explorando a melhor forma de promover alteração de comportamentos pró-saúde, neste caso concreto, de atividade física em pacientes com diabetes.

A investigadora Sara Henriques do CICANT esteve este mês de Setembro na Universidade do Texas-Austin para finalização do desenho de investigação do projeto e preparação do trabalho de campo em ambos os países.

Descrição do Projeto
Em inglês

This project builds on past research on redundant communication, multimodal communication and linguistic agency assignment, testing how these principles impact on health and physical activity behavior change in diabetes patients in the US and Portugal.

The project aims to identify the best medium or combination of media to deliver health information and identify linguistic factors that influence efficacy of health messages and contribute to behavior change.

A total of four messages promoting physical activity will be delivered to diabetes patients in three different experimental conditions based on the medium/media combination and on message design agency.

Controls will assess health literacy, media literacy, diabetes distress and knowledge.

Outcomes will be based on the value and effectiveness of the messages, the levels of physical activity, self-care and bio-physiological health indexes.

The study uses as experimental design based on a baseline and endline assessment, exploring the effect of message design and communication as well as media affordances to better communicate and promote health behavior change in patients with chronic diseases.

Support and Partners

Universidade Lusófona
ECATI
FCT
FNAC

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