Author Archive

Branding of Portugal’s ‘Sea Museums’ for a Sustainable Competitive Ecosystem: Audience Development Model for Small Museums

Research, evaluation, and testing, in a lifelong training and co-innovation partnership with a sample of ‘Sea Museums’ in the Azores, Madeira, Lisbon, Centre, Alentejo and Algarve, of an audience development model for small museums based on the integration of museum branding, visitor experience design, digital marketing and colletive brand.

Support and Partners

Universidade Lusófona
Universidade Lusófona do Porto
ECATI
FCAATI
FCT
FNAC

Institutional Membership

ECREA
CILECT
SOPCOM
ELIA

Get in touch:

Campo Grande, 376, 1749 - 024 Lisboa | Phone: 217 515 500 | Fax: 21 757 7006