Webinars MeLCi Lab

A segunda sessão de Webinars MeLCi Lab tem como convidada Gabriela Borges, professora na Faculdade de Comunicação da Universidade Federal de Juiz de Fora – Brasil. Vai proferir uma conferência sobre Transmedia environment: development of communicative skills in schools.

A sessão tem lugar dia 22 de fevereiro, às 16h30, no zoom (https://videoconf-colibri.zoom.us/j/83077391169?pwd=eFRNeXdGMkc2a29FUUR6bS9Wc0k3UT09). Agradecemos confirmação (mariajosebrites@ulp.pt e celia.quico@ulusofona.pt ).


Title: Transmedia environment: development of communicative skills in schools

In this webinar we will present the project Transmedia environment: development of communicative skills in schools, which seeks to offer transmedia creation workshops at elementary schools in the city of Juiz de Fora, Minas Gerais, Brazil. The main objective of these creative workshops is to combine the discussion about the preservation of the environment and the development of media skills, exploring critical reading and the creative production of media content for children and teens through informal modes of learning enhanced by connectivity and digital technology. The methodology adopted is based on activities of perception, observation, imagination and aesthetic awareness, which can contribute to the understanding of the students’ world and the understanding of the contents of several areas of the school curriculum.


CV: Gabriela Borges

Graduated in Advertising from the Federal University of Minas Gerais (1993), Master (1997) and PhD in Communication and Semiotics (2004) from the Pontifical Catholic University of São Paulo. Conducted research internships at the Autonomous University of Barcelona (1996) and at the University of Dublin Trinity College (2000-2002). Undertook two postdoctoral stays by CIAC at the University of Algarve financed by FCT (2005-08) and in 2019-20, where she worked as a researcher and professor of the Master’s and Doctorate Programmes in Communication, Culture and Arts (2005-2012) and still works as a collaborator of the Doctorate Programme in Digital Media-Art. She is an associate professor at the Federal University of Juiz de Fora, where she lectures in the Postgraduate Programme in Communication, of which she was coordinator (2016-2019). Coordinator of the Brazilian team of the Euro-American Interinstitutional Research Network on Media Competence for Citizenship (ALFAMED). Editor of Revista Lumina of PPGCOM-UFJF.


Chair: Maria José Brites



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