What are the challenges of a museum located in a peripheral area? What strategy is the Director expected to implement in order to reach new audience?

Art&food are two necessities of life and a strong vehicle of local identity

how can local community cooperate with the peripheral museum to reinforce the synergy between art&food?

In_Nova MusEUm project aims to strengthen the capacity to attract new audiences of European museums located in peripheral areas, through activities of audience development related to Art&Food, valorization of museum artworks collections and local cultural heritage.

Specific Work packages (WPs) are dedicated to experiment in the partner museums and in stakeholder museums Art&Food activities with the local communities.

Activities, in In_Nova MusEUm, seek to help peripheral museums and their collections reach as many people as possible across Europe and extend access to cultural works to under-represented groups.

It also seeks to help peripheral museums adapt to the need to engage in new and innovative ways with audiences both to retain them, to build new audiences, diversify audiences including reaching current “non-audiences”, and to improve the experience for both existing and future audiences and deepen the relationship with them.

In_Nova MusEUm includes collection and data analysis about current audiences, provides specific training activites on AD and Digital engagement for partner staff (museum responsibles, communication responsibles, artistic directors) and associated partner by structuring the unintentional and potential AD strategy under a codified AD methodology.

Finally, the project experiments a combination of audience development and new technologies through a pilot of digital engagement (also by involving external experinenced AD services provider).

Art&Food is the common creative framework that guide all In_Nova MusEUm activities

This project involves 2 partners Museums (Skoklostersslott Castle and Theodoros Papagiannis Museum ) and 5 associated partner Museums:

  • Museu Bordalo Pinheiro (PT),
  • Palazzo Chigi di Ariccia (IT),
  • Kilkis Museum (GR),
  • National museum George kastrioti skanderbeg (SE),
  • Muzeu Arkeologjik Durres (AL).

Stakeholder networks of museums in Italy, Sweden, Portugal, Albania and Greece are indirectly also involved.

The creative and participative lab Tirana Ekspress  and the CICANT R&D Unit of Lusofona University act as  technical partners together with the associated Cultural Department of Patras University.

The partnership is lead by Centro Europeo per il Turismo, lo Spettacolo e la Cultura (Italy).

In-Nova MusEUm an Creative Europe Co-funded Project officially starts on October 1

Support and Partners

Universidade Lusófona
Universidade Lusófona do Porto

Institutional Membership


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