Universidade Lusófona Universidade Lusófona do Porto

muSEAum Project publishes two new books

Both volumes emerged from the First and Second muSEAum Conferences & Workshops held in October 2019 and November 2020, a project on about the branding of Portugal's Sea Museums for a sustainable competitive ecosystem, financed under the 2017 FCt call for R&D Projects (ref: LISBOA-01-0145-FEDER-029755).

The book Digital Transformation in Museums: The Visitor Experience and Brand Reach has a preface and text by Maria Isabel Duarte, texts by Nuno Cintra Torres (editor), Célia Quico, Rute Proença Muchacho, Alessandra Cappezzuoli Ranchi, Rita Grácio, Eduardo Moraes Sarmento.

The book Práticas de Comunicação Digital e de Branding em Museus de Mar de Portugal has texts by Nuno Costa, João Paulo Constância, Aurora Ribeiro, Carla Dâmaso, Daniela Pedroso Viela, José Gameiro, Andreia Filipa Conceição, Mário Pires Correia, Dóris Santos, Ivone Magalhães, Ivone Pereira, Ana Serrão, Eduardo Moraes Sarmento e Carlos Manuel Baptista Valentim.

The books can be freely accessed in PDF at the project site - www.museaum.pt or in publication area of our website in https://cicant.ulusofona.pt/publications/.

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