Paulo Ferreira’s research domains include e-Marketing, web advertising, eye tracking for web usability, social uses of technology an audience research. Since 2004, Paulo Ferreira has published several articles and delivered presentations at international conferences. He is the IT coordinator for the implementation and innovation of e-learning systems at Universidade Lusófona; he is involved in several projects for the development of mobile applications for distance learning; he is responsible for the in-house programs for the training of academic teachers in the use of new technologies.
The last two projects that he has participated has research are: Improving Prenatal Health Communication: Engaging Men via e-Health; Creative Lab : Access to Profession for persons with Handicap – Ref: 2017-1-FR01-KA202-037386.
- 2008: Mestrado. Master’s Degree. Ciências da Comunicação.
- Universidade Nova de Lisboa. Portugal.
- 2002: Licenciatura. Degree.Sociologia.
- ISCTE-IUL. Portugal.