Born in September 24, 1978 in Mirandela, she moved to Tavira at the age of 9. It was there that she spent her adolescence, a city too small for all her dreams at the time, but it had the sea close by and lots of sun, which were always the strongest inspiration in her personal style (the sea, the sun and radical sports).
At the age of 17, she moved to Lisbon to join the Portuguese Air Force and before studying Fashion, she studied Cardiopneumology, Interior Design and Luxury Brand Management. Only after working in the European international fashion market, where she collaborated in the development of storyboards, moodboards for Fashion Films and advertising campaigns and creation of stands for international fashion fairs, with brands such as Tonino Lamborghini, Enrico Coveri, Ana Hickmann, invested again in the academic side and took a master's degree in Communication, Marketing and Advertising at the Lusófona University of Humanities and Technologies, subject of the dissertation, "Internationalization Strategies for Luxury Fashion Brands", defended with an average of 18 points.
She works as Marketing Director in an international optical group (Interopticuss) and Creative Director of the house brands of the same group.
She is currently a PhD student in Communication Sciences at the Lusófona University of Humanities and Technologies. Collaborates as a visiting professor in the disciplines of Research and Interpretation of Trends and Market and Consumer Studies at Universidade Lusófona.