Universidade Lusófona Universidade Lusófona do Porto

LOVE🗲HATE

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Acronym

LOVE🗲HATE

Project Reference

COFAC/ILIND/CICANT/2/2020

Start / End

04/01/2021 - 30/12/2021

Funding (Total)

5.000,00€

Funding Programme

ILIND

Leading Parner

Ana Jorge (Universidade Lusófona)

 

Love🗲Hate: interactions between social media users and influencers in hiperconnected times

LOVE🗲HATE offers novelinsights into variations of digital sociality with the growingly prominent culture of influencers, as hyperconnectivity was normalized during COVID-19 physical isolation period. This proposal seeks to answer one central research question: ‘How do influencers and their audiences experience online positive and negative interactions during COVID-19 physical isolation period?’. The study comprises two surveys: one to influencers and content creators; and the other to social media users.

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