Universidade Lusófona

LOVE?HATE

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Acronym

LOVE?HATE

Project Reference

COFAC/ILIND/CICANT/2/2020

Start / End

04/01/2021 - 30/12/2021

Funding (Total)

5.000,00€

Funding Programme

ILIND

Leading Partner

Ana Jorge (Universidade Lusófona)

 

Love?Hate: interactions between social media users and influencers in hiperconnected times

LOVE?HATE offers novelinsights into variations of digital sociality with the growingly prominent culture of influencers, as hyperconnectivity was normalized during COVID-19 physical isolation period. This proposal seeks to answer one central research question: ‘How do influencers and their audiences experience online positive and negative interactions during COVID-19 physical isolation period?’. The study comprises two surveys: one to influencers and content creators; and the other to social media users.

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