LOVE?HATE

Love?Hate: interactions between social media users and influencers in hiperconnected times

LOVE?HATE offers novelinsights into variations of digital sociality with the growingly prominent culture of influencers, as hyperconnectivity was normalized during COVID-19 physical isolation period. This proposal seeks to answer one central research question: ‘How do influencers and their audiences experience online positive and negative interactions during COVID-19 physical isolation period?’. The study comprises two surveys: one to influencers and content creators; and the other to social media users.