The publication of Kotler's book of marketing cases is already underway and, as such, promises to highlight Brazilian and Portuguese companies in innovative case studies. Under the author's coordination, four cases have been approved so far, with another two in development.
The book includes analyses of companies such as META Brasil, Conversion, Granado and Shein, covering social media strategies, branding and international expansion. The other cases refer to the study of Mantiqueira, Brazil's largest egg producer, and the evaluation of ChancePlus, a Portuguese financial solutions company.
The book is due to be published between June and July.
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