Researcher Fábio Sandes has been appointed to the advisory board of the Kotler Impact Institute in Portugal and also to the board in Brazil. In this role, the researcher and professor will be conducting a set of interviews to companies to identify potential marketing case studies. The case studies will integrate the most recent editions of Kotler’s marketing casebook.
Fábio Sandes is a PhD in Marketing from Fundação Getúlio Vargas, a visiting PhD student at Fordham University, and Assistant Professor of Marketing at Universidade Lusófona. He's a marketing professional specialized in the Fashion and Textile Industry. He has published his works in international peer-reviewed journals, such as the International Journal of Retail & Distribution Marketing and the International Journal of Consumer Studies.