The latest book of case studies from the Kotler Institute features five cases by Fábio Sandes. One of the cases, developed in partnership with Farah Diba Abrantes Braga, analyzes three social media studies on Meta. The second deals with an SEO strategy for Conversion. The third tells the story of vintage branding and international expansion at Granado Pharmácias | Perfumaria Phebo. This is followed by the case of SHEIN, detailing disruptive strategies in the fashion industry. Finally, the case of Mantiqueira Brasil presents an exceptional example of commodity branding.
All these cases, together with the others in the book, offer valuable insights for discussions and debates in an academic environment.
The book is available on Amazon here.