Discover Crescine: the Future Benchmark for Insights into the European Film Industry ⁠Keynote

Monday, 22 May, 11:30 - 13:00 GMT+2

Palais des Festivals, Main Stage (Riviera) & Online

Join us at the grand unveiling of Crescine, an ambitious three-year initiative backed by Horizon Europe to reshape the European film and audiovisual industry landscape. With a focus on enhancing the competitiveness and cultural diversity of the sector, Crescine is built on the collective expertise of a consortium representing the best of Europe's film, innovation, and research ecosystem.

Crescine's primary goal is to empower and transform the film industry in small markets in European countries. The focus territories are Estonia, Lithuania, Denmark, Ireland, Belgium (Flanders), Croatia, and Portugal.

Crescine is achieving this by launching the State of European Film platform. This unparalleled data insight tool offers comprehensive, actionable data, insights, and recommendations to invigorate the audiovisual ecosystem.

Join us at Crescine's full-scale launch event in Cannes, where you will have the opportunity to:

• Discover Crescine's unique film data platform and witness its capabilities first-hand.
• Gain a comparative understanding of European small film markets, highlighting their unique challenges and opportunities.
• Enhance your business strategies with deep insights into intellectual property rights (IPR), finance, and business models specific to the film and audiovisual industry.
• Explore the complexities of talent acquisition, production processes, and funding ecosystems, and learn how to navigate these for optimal success.
• Benchmark your current practices against leading platforms, distribution channels, exhibition techniques, and promotional strategies.
• Get up-to-speed on the latest developments in greening, audience engagement, and diversity initiatives across Europe.
• Discover how to collaborate with Crescine and gain early access to this transformative project. Your presence at this event could catalyze the next big revolution in your business and the European film and audiovisual industry as a whole!

Register here.

The event will also be streamed live on the Marche du Film youtube.