Director of the Master's degree in Communication, Marketing and Digital Media and Deputy Director of the Bachelor's degree in Communication Sciences at Universidade Lusófona – Centro Universitário do Porto, she teaches Journalism, Strategic Communication, and Research Methodologies. Has been dedicated exclusively to Higher Education since 2021. Prior to that, and for 27 years, worked as a journalist in the media industry.
Holds a PhD in Communication Sciences from the University of Minho, specialising in Organisational Communication, and has completed two postgraduate programmes – Brand Creation and Management (IPAM) and Economics for Journalists (Faculty of Economics, University of Porto). Obtained her undergraduate degree in Journalism from the Porto School of Journalism.
Has published in peer-reviewed Scopus-indexed journals and has participated in several international conferences. Since 2021, has been a researcher at CICANT. Has served on academic examination panels for Master’s and Doctoral degrees. Her work has been recognised with three awards: the ANMP Journalism and Local Power Award (1st place for a collective piece and an honourable mention for an individual report) and the António Sérgio Cooperation and Solidarity Award, granted for her doctoral thesis.