Universidade Lusófona Universidade Lusófona do Porto

Marta Lopes

Media Society and Literacies

Marta Maria Cordeiro Lopes. D. in Marketing from ISCTE, Master in Business Sciences, specialising in Management, Strategy and Business Development from INDEG / ISCTE and degree in Business Communication from ISCEM. She researches in the area of stakeholders, social responsibility and pharmaceutical marketing at CICANT - Research Centre in Applied Communication, Culture and New Technologies of ULHT.  She has been teaching subjects in the area of marketing at Universidade Lusófona de Humanidades e Tecnologias since 2006 and at Instituto Superior de Gestão since 2012, both in undergraduate, postgraduate and master's degrees.  She had a professional career in Brazil, Chile and Cape Verde linked to sales and marketing management. She was a columnist for Diário Económico and Jornal de Negócios, a trainer at the Eugénio de Almeida Foundation and press officer for João Portugal Ramos Vinhos. She currently works as a consultant for the Central Pharma Group in the area of marketing and new business development.

Education

2015: PhD in Marketing. ISCTE - Instituto Universitário de Lisboa, Portugal

1999: Master's Degree in Management, Strategy and Business Development. INDEG, Lisboa, Portugal

1993: Bachelor's Degree in Corporate Communication. Instituto Superior de Comunicação Empresarial, Lisboa, Portugal

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