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Universidade Lusófona

Marta Lopes

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Media, Society and Literacies

Marta Maria Cordeiro Lopes. D. in Marketing from ISCTE, Master in Business Sciences, specialising in Management, Strategy and Business Development from INDEG / ISCTE and degree in Business Communication from ISCEM. She researches in the area of stakeholders, social responsibility and pharmaceutical marketing. Read full bio here.

Education

2015: PhD in Marketing. ISCTE - Instituto Universitário de Lisboa, Portugal

1999: Master's Degree in Management, Strategy and Business Development. INDEG, Lisboa, Portugal

1993: Bachelor's Degree in Corporate Communication. Instituto Superior de Comunicação Empresarial, Lisboa, Portugal

Main research interests

Corporate social responsibility, Business ethics, Creative industry, Pharmacy marketing, Corporate Communication