Universidade Lusófona

Marta Lopes

Media Society and Literacies

Marta Maria Cordeiro Lopes. D. in Marketing from ISCTE, Master in Business Sciences, specialising in Management, Strategy and Business Development from INDEG / ISCTE and degree in Business Communication from ISCEM. She researches in the area of stakeholders, social responsibility and pharmaceutical marketing at CICANT - Research Centre in Applied Communication, Culture and New Technologies of ULHT.  She has been teaching subjects in the area of marketing at Universidade Lusófona de Humanidades e Tecnologias since 2006 and at Instituto Superior de Gestão since 2012, both in undergraduate, postgraduate and master's degrees.  She had a professional career in Brazil, Chile and Cape Verde linked to sales and marketing management. She was a columnist for Diário Económico and Jornal de Negócios, a trainer at the Eugénio de Almeida Foundation and press officer for João Portugal Ramos Vinhos. She currently works as a consultant for the Central Pharma Group in the area of marketing and new business development.

Education

2015: PhD in Marketing. ISCTE - Instituto Universitário de Lisboa, Portugal

1999: Master's Degree in Management, Strategy and Business Development. INDEG, Lisboa, Portugal

1993: Bachelor's Degree in Corporate Communication. Instituto Superior de Comunicação Empresarial, Lisboa, Portugal

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