Paula Bela Rosa Luís Lopes. PhD in Audiovisual Communication and Advertising from the University of Extremadura, Spain, in 2012. She is an Associate Professor at the Lusófona University (Lisbon). Currently, she is a Team Member of the European Projects EPIC-WE and GAMEYES. Read full bio here.
Education
2012: PhD in Audiovisual Communication and Advertising. Universidad de Extremadura. Spain
2007: Diploma of Advanced Studies in Audiovisual Communication and Advertising. Universidad de Extremadura. Spain.
2002: Master’s Degree in Business Management, Planning and Strategy. Universidade Autónoma de Lisboa. Portugal.
1998: Master’s Degree in Image Management. Universidade Complutense de Madrid e Universidade Nova de Lisboa. Spain/Portugal.
1996: Bachelor's Degree. Communication Sciences. Universidade Autónoma de Lisboa. Portugal.
Main research interests
Marketing, Communication, Advertising, Social Networks, Brands, Research Methods