Media, Society and Literacies
PhD in Information Sciences/Communication by the Faculty of Communication of the Universidad Pontificia of Salamanca. Associate Professor at Lusofona University (teaching Advertising Theory and Media Planning). Director of the 1st degree cycle in Applied Communication: Marketing, Advertising and Public Relations and the 2nd cycle degree in Communication, Marketing and Digital Media (ECATI/ Lusofona University). Read full bio here.
Education
2003: PhD in Information Sciences/Communication. Faculdad de Comunicación - Universidad Pontificia de Salamanca, Spain.
1994: Bachelor's Degree in Corporate Communication. Instituto Superior de Comunicação Empresarial. Lisboa, Portugal.
Main research interests
Advertising, Business Communication, History of Advertising