Universidade Lusófona




Project Reference


Start / End

03/09/2018 - 31/07/2022

Funding (Total)


Funding Programme


Leading Partner

Nuno Cintra Torres (Lusófona University)

Research, evaluation, and testing, in a lifelong training and co-innovation partnership with a sample of 'Sea Museums' in the Azores, Madeira, Lisbon, Centre, Alentejo and Algarve, of an audience development model for small museums based on the integration of museum branding, visitor experience design, digital marketing and colletive brand.

Evaluation of museums' assets and management practices, development, test and dissemination of a brand management model for small museums and ecosystem.

Isolation, management instability, lack of financial resources, low level of professionalism in audience development are challenges facing small museums in Europe.

The 'Sea Museum' concept incorporates the Discoveries, seafaring, fishing (whale, cod, costal) , ways of life, technologies, architecture, boat building, fine arts.

MUSAL fits the maritime heritage and integrated territorial objectives of the National Strategy for the Sea 2013-2020.


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