Universidade Lusófona Universidade Lusófona do Porto

AUDIOVISUAL STRATEGIC BUSINESS PLANNING

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Acronym

ASBP

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ASBP is geared to audiovisual sector entrepreneurs who wish to develop digital strategies and build ´investor ready´ business plans that are innovative, competitive and have value.

ASBP is a project-based initiative offering audiovisual sector entrepreneurs and senior company management strategic advice and business planning support that addresses the challenges and opportunities of a digital driven audiovisual sector.

The course is made up of plenary sessions, group tutorials and individual meetings with experts, and kicks off with a 5-day residential period, followed by online consultancy over a 6 month period and concluding with presentations investors.

The programme will focus on key areas:

  • Strategic and Business Planning;
  • Company Growth and Expansion;
  • New Markets;
  • Changes in Audience and Consumer Behaviour;
  • Future Distribution Models;
  • Financial Planning;
  • Assessing Competition;
  • Benchmarking;
  • Formulating Investor Offers including the on Investment Analysis;
  • Leadership, Communication and Presentation Skills.
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