CICANT researchers Ana Jorge and Filipa Neto, with Bárbara Janiques de Carvalho and Lidia Marôpo, have published a new article in New Media & Society titled "Memeability and sharenting: The affective economy of children on social media". The study examines how children’s potential to become memes intersects with the commercial strategies of parent influencers in Brazil and Portugal.
Through a comparative analysis, the research highlights two distinct approaches to sharenting: one that promotes a polished and inspirational image, limiting memeability, and another that embraces ‘cringe’ aesthetics, encouraging viral engagement. The findings contribute to ongoing discussions on digital culture, parenting, and the commodification of children's images online.
Read the full article here.