From 15 to 19 May 2025, CICANT and its partners from CresCine project will bring bold ideas and forward-looking research to the heart of the film industry: the Marché du Film at the Cannes Film Festival.
As part of Cannes Next 2025, CresCine – an initiative funded by Horizon Europe – will present cutting-edge insights into the future of European cinema, with a special focus on sustainability, innovative financing models, and AI-driven production strategies. The programme is designed to equip filmmakers, producers, and decision-makers with the knowledge and practical tools needed to succeed in today’s fast-changing audiovisual landscape.
This year’s Cannes programme showcases CresCine’s commitment to fostering a thriving, diverse, and resilient screen ecosystem through collaborative research and innovation. The initiative is the result of a dynamic consortium that includes leading academic institutions (such as CICANT), industry organisations like the European Film Academy, and prestigious festivals including the Tallinn Black Nights Film Festival.
Here’s what to expect from CresCine at Cannes 2025:
15 May | CresCine at the Producers Network + Green Toolbox Roundtable & Cocktail
Location: Producers Club, Riviera, Palais des Festivals | By invitation only
CresCine kicks off its Cannes 2025 presence with a full day at the Producers Network, in partnership with Filmby Aarhus. The day includes:
- Participation in Producers Network meetings
- The Green Toolbox Roundtable, a closed-door discussion on sustainable filmmaking practices
- A Cocktail Reception that brings together like-minded professionals focused on innovation and environmental responsibility in film production.
17 May | CresCine’s Deep Dive into the Future of Film & Content Financing
Time: 10:00–12:00
Location: The Viewpoint, Riviera, Palais des Festivals
Access: Open to Marché du Film badge holders
Discover alternative financing models and forward-thinking strategies shaping the audiovisual sector. This session explores how producers and investors can collaborate across new funding pathways in a changing market.
18 May | Empowering Independent Producers with AI & Innovation
Time: 15:00–16:00
Location: The Viewpoint, Riviera, Palais des Festivals
Access: Open to Marché du Film badge holders
This hands-on session will present cases, tools, and expert tips from CresCine’s Producers Club, showing how AI and innovation can be effectively used to support the creative process and streamline production workflows.
19 May | CresCine’s 360° Overview of the State of European Film: Volume 2
Time: 11:30–12:30
Location: Main Stage, Palais des Festivals
Access: Open to all Marché du Film badge holders
A comprehensive presentation of the most up-to-date research on European film production, distribution, and audiences. Volume 2 of CresCine’s industry overview brings fresh data, analysis, and reflections on the current state of cinema in Europe.
19 May | Near Future Retreat #13 – Think. Vision. Action.
Time: 09:00–11:30
Location: Innovation Village | By invitation only
A high-level, future-focused retreat with thought leaders and changemakers discussing actionable guidelines and visionary strategies to help future-proof the European audiovisual sector.
Stay tuned for more updates and learn more about CresCine.