As part of the Applied Communication Pop-Up Lab “COM4Impact”, a call for chapters is now open for the book Impacts of Consumer AI Literacy on AI-Generated Communications and Marketing.
The publication aims to bring together scientific contributions examining the impact of Artificial Intelligence literacy on the production, interpretation, use, and evaluation of AI-generated communications and content, with a particular focus on its implications for Communication, Marketing, and consumer behaviour.
The Call for Chapters is also open to interdisciplinary contributions from researchers and academics in other scientific fields exploring relevant dimensions of this phenomenon, including social, economic, technological, ethical, educational, and organisational perspectives.
Abstract submission deadline: 27 October 2026.
For further information and submission guidelines, visit the official IGI Global Call for Chapters:
Call for Chapters – Impacts of Consumer AI Literacy on AI-Generated Communications and Marketing.