Currently researching on digital advertising, Paulo Ferreira is a PhD student in Marketing at IULISCTE. Holds a degree in Sociology from IUL-ISCTE and a Master Degree in Communication Science from Universidade Nova de Lisboa, Portugal. Is Research domains include e-Marketing, web advertising, eyetracking for web usability, social uses of technology an audience research. Since 2004, has participate in several research projects and have several articles and presentations on internacional conferences. Is the IT coordinator for the implementation and inovation of e-learning systems and new projects at Universidade lusófona and is involved in several projects for the development of mobile applications for distance learning..Is a teacher in Universidade Lusófona since 2005 on subjects like multimedia, digital image, web design and introduction to computing (HTML5 and CSS3).