LOVE?HATE offers novel insights into variations of digital sociality with the growingly prominent culture of influencers, as hyperconnectivity was normalized during COVID-19 physical isolation period. This proposal seeks to answer one central research question: ‘How do influencers and their audiences experience online positive and negative interactions during COVID-19 physical isolation period?’. The study comprises two surveys: one to influencers and content creators; and the other to social media
